Vendor logos on the back included: Allegro Coffee, Back to Nature, Balance, Celestial Seasonings, Earth’s Best Organic, ITO EN, Naked Juice, New Chapter Organics, Seventh Generation, Stacy’s, and Teas’ Tea.

How can you leverage your vendors to join forces to support the philanthropic initiatives your company is involved with?

I mentioned that I am always on the lookout for good examples of business philanthropy and that I was going to go home and write a blog post about their promotion.  We chatted a bit more and he called over Drew Calvert, the Cherry Creek Denver store’s Marketing Director to introduce me.  I told her what I was doing and that I really appreciated Whole Foods’ strategic approach to their philanthropy.  She said they were very proud of what they are doing and committed to make sure they actually do walk their talk.

The pamphlet I took does a nice job of explaining the program and says in several places “$2 can make a difference.”  I felt better about not having taken that $5 coupon.  Next time…  It also told me that “100% of the funds raised go to Whole Planet Foundation-sponsored microlending programs. (My company, Business Nonprofit Connections, Inc. has selected microbusiness development as one of our major causes to support with our time, talent, and treasure so turns out this mini donation was in alignment with our stated philanthropy focus.)  The pamphlet also stated, “Thanks to shopper generosity last year, over $675,000 was raised giving 22,500 people the chance to move themselves out of poverty.”

I really like it when a brochure such as this not only gives me some information about the program I am supporting, but as evaluation is one of my specialties, I get even more interested when a company goes the next level, is transparent, and provides ”data”!!  In this case, they told me how much was raised and how many people benefitted.  Gives me a sense of the value of the program in a very different way and makes it seem like my little donation is helping make a real difference.

At a minimum, be sure to have systems to track your company’s contributions. It is amazing to me how many companies have only a vague idea about their annual figures for cash, in-kind, and volunteer donations.  Also, it is useful to figure out ways to get information back from the organizations you support about how your resources were used, how many people benefitted, and what difference your company helped make so you have it to report to your stakeholders.

Today in the Baton Rouge Whole Foods checkout line, I saw the Whole Foods Market 2008 Calendar for sale for $2.00.  What a deal!!  I needed a calendar to hang in my office and this one was the perfect choice.  It is a glossy page calendar with great photos from various countries and of Whole Foods team members with $13 in savings coupons inside for a super deal of a price…AND…100% of sales of the calendar go to benefit the Whole Planet Foundation.  On the January page of the calendar, it states that Whole Foods covers Whole Planet Foundation’s annual operating budget and that donations received by the Foundation are directed to microlending programs in the developing world.   The calendar reports on every photo page that “As of November 2007, Whole Planet Foundation has authorized over $5.9 million to support microlending programs in Costa Rica, Guatemala, Honduras, Nicaragua, India and Indonesia with plans to expand to east Africa in 2008. This support has helped 14,429 entrepreneurs create small businesses in the developing world.   Average loan size is $157 with an average repayment rate of 99.8%.” 

Go buy your own calendar while they are still available! 

For information, go to:  www.wholeplanetfoundation.org