At the Target for Good Party at the National Conference on Volunteering and Service in NYC, I got the chance to taste both new Ben & Jerry’s flavors: Berry Voluntary and Brownie Chew Gooder.  Very tasty!!  And I love what this promotion supports!

Target and Ben & Jerry’s have partnered to offer two new, exclusive ice cream flavors at all Target stores nationwide.  The super premium ice cream flavors, Berry Voluntary^® and Brownie Chew Gooder^®, will be available throughout 2010 in mini cups and pints.  For the Target news release click here.  I could find no reference to this partnership or new flavors on Ben & Jerry’s website.  In fact their most recent press release posted was from 4/20!  Sheesh!

Berry Voluntary is raspberry cheesecake flavored ice cream laced with white chocolate chunks and raspberry swirls.  Brownie Chew Gooder is vanilla caramel ice cream with fudge brownie pieces, finished with a caramel swirl.   Mini cups will be available for $1.25* and pints will be priced at $3.50*.  I ate two mini cups at the Party and they both were delicious!

From the Target press release, “The partnership symbolizes each company’s shared commitment to volunteerism.  Berry Voluntary and Brownie Chew Gooder were specifically created to encourage guests to volunteer in their local communities through a special promotion called “Scoop it Forward.”

Guests simply visit www.VolunteerMatch.org/scoopitforward to find volunteer opportunities in their neighborhoods.  After registering for a specific volunteer activity, and forwarding the opportunity to five friends, that person and each of his or her friends will receive a coupon for a free pint of Ben & Jerry’s ice cream, redeemable at Target stores, while supplies last.  After that time, guests will still be able to participate in the “Scoop It Forward” promotion, and will receive a $1 off coupon in recognition of their volunteer efforts.”

So eat some ice cream, feel virtuous, and support volunteerism!