In the Colorado Business section of the Denver Post just before Christmas, there was a little paragraph announcing Chugwater Chili of Chugwater, WY had established a partnership with Urban Peak, an organization that provides ongoing services to homeless and runaway youth in Denver and Colorado Springs.  Chugwater Chili has committed to contribute 40 percent of the purchase of price of all product sales made through the Urban Peak website.

First I went to the Chugwater Chili website to find out more.  I did not see anything on their standard pages about the Urban Peak partnership or their community involvement in general.  I was disappointed.  Refusing to give up, I next typed “Urban Peak” into their search box and THEN up came a behind the scenes webpage with both organizations’ logos.  On this page, the promotion was prominently displayed – not once but THREE times and with red and blue colored key words- “Remember: 40% of your retail purchase (not including tax and shipping) from this website will go to the Urban Peak center you designate. For accurate credit, please check which center you wish to support; Colorado Springs or Denver.”  All good but I do still think it is a missed opportunity to not have a section on Chugwater’s regular web pages detailing how they support community organizations.

When I went to the Urban Peak site, the Chugwater logo and a link to the site was prominently posted on their home page which is GREAT.  Lets anyone going to the nonprofit’s site know how they can support the organization through this cause marketing promotion with Chugwater and is great exposure for the company.  It has been so cold here in Denver this winter, I am thinking chili sounds like a great meal.  I now know where to get some and do good!