Posts Tagged ‘telling the story’

Qwest Donates Shoes

Monday, June 23rd, 2008

There was an article from Joan Hill, Communications Manager for Denver’s Warren Village, in Thursday June 19, 2008’s The Hub Section of the Denver Post about a recent philanthropy activity of Qwest, the telephone company.  Warren Village helps motivated low-income, single parents move from public assistance to self-sufficiency through subsidized housing, on-site childcare, counseling, and education or job training.

For the second year in a row, Qwest Women and employees provided every child at Warren Village a brand new pair of shoes.  “Seeing the joy on their faces was priceless,” according to Bridgette O’Toole who managed the shoe donation project for the company.  The article also mentioned that members of the women’s organization “asked everyone they knew to buy a pair of shoes to donate” which to me means they leveraged their personal networks not only to increase the amount they were able to contribute but, at the same time, they let others know about their community involvement, helping to improve the company’s image.  There were quotes from both Bridgette and Naomi Taggart, resources director for Warren Village in the article.
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