Every month or so, I get a value pack of advertising postcards in the mail from local businesses. In the last batch, there was the card from Stanley Steemer you see here offering a special on cleaning and committing 5% of the net proceeds as a donation to the Denver Affiliate of Susan G. Komen Race for the Cure using code Pink54149.

The back of the card also indicates that if the special cleaning was not of interest, they would also donate 5% of the proceeds from any other of their cleaning services when providing the coupon code of PinkRSVP.

So, a nice win-win promotion by Stanley Steemer with the tie in to the massive business support during October’s focus on breast cancer.  Customers may be moved to action to hire them to do fall cleaning and Susan G. Komen benefits by getting additional dollars, as well.  Customers get to feel good that something they would have done anyway is helping make a difference.

Another time though…Stanley Steemer needs to do a better job proofreading – the name of the organization is spelled K-O-M-E-N  not K-O-M-A-N.  Also, when I went to Stanley Steemer’s website, I could find no mention of this promotion which I think is a missed opportunity for the company.  The Denver Susan G. Komen site does mention Stanley Steemer International as one of their Silver Sponsors, however.  So good job there!

So make sure your company connects all the dots on your cause marketing promotions, OK?!!

I signed up today to walk in the Susan G. Komen Race for the Cure in Denver this coming Sunday, October 4th. I have participated many times before and I am always amazed how many people are involved in Denver – more on one day than all the people in Bangor, Maine, the small city near where I grew up!

“The Denver Metropolitan Affiliate of Susan G Komen for the Cure was founded in 1994, the year after the first Komen Denver Race for the Cure, to carry out the promise of our National organization — to save lives, empower people, ensure quality care for all and energize science to find the cures. The Affiliate continually strives to meet this promise through three core activities — education, fundraising and grant making.”

It is inspiring to see the level of support and all the pink ribbons displayed during October by so many businesses.  The growth has been amazing and really has raised the awareness and resources available to address breast cancer in ways that could never have happened otherwise.  What can you do?