Business Giving Strategies » free report http://www.businessgivingstrategies.com Tips, Tools and Strategies for Strategic Business Philanthropy Mon, 16 Jan 2012 19:34:11 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 FREE REPORT: Making the Case for Business Philanthropy http://www.businessgivingstrategies.com/2010/03/11/free-report-making-the-case-for-business-philanthropy/ http://www.businessgivingstrategies.com/2010/03/11/free-report-making-the-case-for-business-philanthropy/#comments Thu, 11 Mar 2010 17:41:06 +0000 Susan Hyatt http://www.businessgivingstrategies.com/?p=2031 Benefits2010Business philanthropy (also called community involvement) is becoming more widely recognized as an essential component of business strategy for companies of all sizes – not just the Fortune 500.  Americans’ expectations of companies are at an all-time high. Supporting causes is no longer a “nice to do,” it is a “have to do.” There has been a major shift in the value equation: good business used to be primarily about providing quality products/services at a fair value. However, this is no longer sufficient for you to be truly competitive in today’s marketplace.  Your company must develop deep and meaningful emotional connections with your stakeholders by taking a stand on issues that are relevant to both your business and target audiences.  Sharing your resources including time, expertise, products/services, dollars, and networks is one way to be a “good business citizen” and show your commitment to being part of the solution to issues of our time.

In addition to the heartfelt, intrinsic rewards you feel from giving back and making a difference, there are also many business benefits available to any philanthropic company that engages with communities in authentic, meaningful, and strategic ways.  Especially during difficult economic times such as these, the need for doing “double duty” with your scarce resources has never been greater.  You need to be able to “do good” AND “do well.”

My free report offers selected research findings to show you the business case for strategic philanthropy and to provide food for thought to help you strengthen your company’s community involvement efforts moving forward.

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