I have been a big Priya Haji and World of Good fan since I heard her speak about five years ago at a (then) Co-op America Green Business Conference in San Francisco.  I loved her company’s concept and was totally in awe of how smart, committed…and young(!!) she was!  I interviewed her in 2007 for my book.

Click here to download a copy of the transcript from that interview from my “Giving Perspective” Series.  If you’d like to listen to the unedited interview, Click here to download…

Today I saw the press release on the World of Good, Inc. website announcing the sale of the brand.

“World of Good Inc. Sells Brand and Related Assets to eBay; Wholesale Division Acquired by GreaterGood/Charity USA

World of Good Brand Continues to Represent Sustainable Shopping and Market Access for Global Artisans Through E-Commerce

EMERYVILLE, Calif. – February 25, 2010 – World of Good Inc., a five-year-old social venture that connects artisans from developing communities with mainstream retail markets, announced today that eBay has fully acquired its brand and related assets. World of Good Inc. also announced that GreaterGood/Charity USA has acquired its wholesale division and line of designer, Fair Trade products which will be re-branded, while existing relationships with retailers and artisan partners will be maintained. The terms of the transactions were not disclosed.

eBay’s acquisition of the brand results from a two-year long collaboration between the two companies that led to the development of WorldofGood.com by eBay, the world’s largest multi-seller marketplace for socially and environmentally responsible shopping. The transaction reflects eBay’s growing commitment to engaging consumers to affect social change through sustainable commerce. It also represents World of Good’s commitment to creating the greatest market opportunity for small, Fair Trade and environmentally responsible producers around the world. The online marketplace hosts hundreds of sellers, with tens of thousands of sustainable products from 85 countries.”

It will be interesting to track the next chapter of Priya’s brain child.