From the TerraPass website, “Purchasing TerraPass offsets sends a strong message about your values to your employees, customers and stakeholders. People prefer to work with organizations they believe in. As one component of your environmental strategy, a TerraPass carbon offset program will provide your company with the unique ability to empower your customers and employees to take action on climate change.

Additionally, committing to purchasing carbon offsets for your business creates the right internal incentives to reduce your footprint over time. Each year, the conservation and efficiency measures that you implement will lower your carbon footprint, requiring you to purchase fewer offsets.”

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This ad is a great example of a company addressing the current environmental concerns of consumers to stay competitive.  Not only is the product itself designed to address a social issue, Allstate also includes consumer education in their ad AND they are engaging in cause marketing, giving back $30 for every new policy opened.  They have selected to partner for this promotion with carbonfund.org, a nonprofit organization whose tag line is “Reduce what you can, Offset what you can’t” - a great choice for Allstate given their mission and business model.  It would be counterproductive for Allstate to encourage consumers to get rid of their automobiles so promoting carbon offsetting makes sense for them.

This promotion will not only raise dollars to help carbonfund.org in their work but also will raise awareness among consumers that there is something called carbon offsetting and it is relatively cheap.  Many consumers will be intrigued by and perhaps drawn to Allstate as they start becoming known as an insurance company that is doing something to address pollution and environmental degredation, even though one of their main business products relates to automobile use, a cause of global warming.  

For more information, go to: http://www.allstate.com/green

This ad is a great example of a company addressing the current environmental concerns of consumers to stay competitive.  Not only is the product itself designed to address a social issue, Allstate also includes consumer education in their ad AND they are engaging in cause marketing, giving back $30 for every new policy opened.  They have selected to partner for this promotion with carbonfund.org, a nonprofit organization whose tag line is “Reduce what you can, Offset what you can’t” - a great choice for Allstate given their mission and business model.  It would be counterproductive for Allstate to encourage consumers to get rid of their automobiles so promoting carbon offsetting makes sense for them.

This promotion will not only raise dollars to help carbonfund.org in their work but also will raise awareness among consumers that there is something called carbon offsetting and it is relatively cheap.  Many consumers will be intrigued by and perhaps drawn to Allstate as they start becoming known as an insurance company that is doing something to address pollution and environmental degredation, even though one of their main business products relates to automobile use, a cause of global warming.  

For more information, go to: http://www.allstate.com/green