Acknowledgments

Foreword by Patricia Aburdene, Bestselling Author of Megatrends 2010

Introduction

Part I: Strategic Business Giving

The Nuts & Bolts of Community Involvement
Debunking the Myths
The Business Benefits of Strategic Giving
The New Giving Paradigm
The Continuum of Community Involvement

Part II: Developing Your Strategy for Good

Getting into Partnership
The Seven Steps of Strategic Business Giving
Step 1: Build Commitment Within Your Company
Step 2: Review Past Community Involvement
Step 3: Inventory Your Values and Goals
Step 4: Select Causes, Partners, and Projects
Step 5: Grow Win-Win Relationships
Step 6: Measure Success
Step 7: Share Your Story

Part III: Strategic Ways to Give

Dollars
In-Kind
People
Commerce

Call to Action

Appendix

Interviewed Company Profiles
Business Giving Glossary
Nonprofit Definitions
Endnotes and References

Index

About the Author

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