The notion that for-profit business can be a powerful force for civic good isn’t foreign, but that doesn’t mean all businesses know how to “do” social and civic engagement meaningfully and strategically.  Susan Hyatt’s wisdom and experience, presented in a manner that’s realistic and relatable, makes Strategy for Good a must-read for business leaders wishing to create greater impact in the world.

–Jeffrey Swartz, President & CEO, Timberland

If your company wants to do well by doing good, Strategy for Good offers the comprehensive “how to” you need. Nonprofits can also benefit by understanding the complex factors behind corporate giving.  This book tells all in an easy to understand, well-documented format.

– Shirley Sagawa, Author, The American Way to Change and Common Interest, Common Good

Philanthropy and community engagement once shared an office next to the corporate mail room. Today they reside in the executive office. Susan Hyatt gives business leaders a guidebook for re-imagining how giving can energize corporate culture, sales, and brand.

–David Batstone, Ph.D., President, Not for Sale Campaign and Author, Not for Sale (HarperOne) & Saving the Corporate Soul (Jossey-Bass)

The marriage of philanthropy and the corporate world is not only good business practice it is the right thing to do. In this book will you will learn: how to give and how to grow your business using timely, tested principles. Susan Hyatt is the Queen of Giving and the most trusted, non-biased resource in North America on corporate giving strategies.

–Barry Spilchuk, Founder, You’re My Hero® Books and Coauthor of A Cup of Chicken Soup for the Soul®

Strategy for Good provides a step by step guide for how corporations can align their unique assets to positively affect communities and impact the lives of individuals. This is an important roadmap for anyone who wants to ensure that the tremendous human capital, resources, and know-how of the private sector is harnessed to maximize social good.

–Michelle Nunn, CEO, Points of Light Institute

Finally, a guide that provides real-life examples and decision-making tools for companies of all sizes seeking to make strategic investments in communities. Strategy for Good provides concrete guidance for how an organization can move from ‘checkbook philanthropy’ to modern strategies that can benefit communities, customers, co-workers and companies themselves, all at the same time.

–Brooke Smith, Director of Strategic Partnerships, City of New Orleans

We all want to make a real difference in the world.  Strategy for Good provides serious advice on how to do so not only in your personal life, but also by involving your business.  It’s been a core value in my life, and it can be in yours too.

–Craig Newmark, Founder, Craiglist

Unsure as to what your small business should do regarding the new business imperative called Corporate Social Responsibility (CSR)? This book will solve your problem. It will gently take you through the thinking and steps to creating a feasible giving program. The writing is accessible, almost conversational and the plethora of company stories are illuminating and encouraging. Reading this book will make you feel as if you had your own personal adviser on corporate giving.

–Bea Boccalandro, President of VeraWorks & Instructor at the Boston College Center for Corporate Citizenship

This book is a must read for anyone starting a new business.  A ‘strategy for good’  should be in their toolkit along with the business and marketing plans.  Today’s global economy makes doing “business as usual” obsolete. Forming relationships within the community will benefit the community whilst giving the business that differentiation that ensures success. Susan Hyatt’s straight forward and practical approach, makes it easy to see how strategic partnering is an essential part of strategic planning.  Her non-judgmental, common sense guidelines are easy to follow, and help businesses start where they are.  Don’t recreate the wheel.  Even small efforts can make big impact.

– Christina Bara, Professional Integral Coach & Owner, All Things Connected, Alice Springs, Northern Territory, Australia

–Vince Shorb, Founder, National Financial Educators Council

Susan Hyatt explores the business advantages and mutual benefits of what we termed “Worthy Cause Marketing”. Giving non-profit supporters a social reason to buy your product is one of the most efficient ways to build brand loyalty. Strategy for Good is a must read for today’s entrepreneurs and start-ups.

–Michael Houlihan and Bonnie Harvey, Authors of the “Barefoot Spirit“, BarefootWineFounders.com

Every business leader should read this book before they commit to donating another dime to charity. Susan Hyatt provides the road map for business and nonprofit partnerships that will improve business bottom-lines while increasing the impact of doing good in our communities.

–Ted Hart, ACFRE – CEO, Hart Philanthropic Services Group & Host, The Nonprofit Coach Radio Show

Strategy for Good gives businesses, leaders, philanthropists and visionaries a road map toward ethical responsibility.  All of Sue’s recommendations come from understanding the consumers and investors alike based on strategic planning, training and most important “passion” for conscious capitalism.  It works…and it’s important for our future.

– Rosie K. Mauk, Co-founder and past Chair of Association of State Service Commissions and Past Director of AmeriCorps

Whether aiming to get started or deepen existing investments, small companies will find Susan Hyatt’s approach to and ideas for community investments a useful tool to create positive impact for both business and neighborhoods.

– Anna Cunningham, Manager, Global Responsibility, Starbucks Coffee Company

This is exactly what I need to help coach businesses on how to become better  “corporate citizens” and grow their companies too. Strategy for Good has just given me the gift of a great toolkit packed with knowledge and advice to motivate business leaders to make a real impact with a strategic engagement plan for good. This is no book to let sit on a shelf…this is a toolkit to success!  Every business leader who implements what they learn from Strategy for Good will not only help their community but will grow their company from the benefits of becoming more altruistic.”

–Wendy Spencer, CEO, Governor’s Commission on Volunteerism, Volunteer Florida

Strategy for Good is a compelling and comprehensive guide on how business and non-profit leaders can create strategic partnerships that create mutual value and benefit. It’s chock full of helpful resources, real world examples and a practical seven step plan for strategic business giving that will help business leaders reap new dividends for their company and society.

–Kim Frawley, Director, Corporate Responsibility, Pfizer Inc

Strategy for Good fills an important gap in the literature of social impact marketing: practical information for small-to-medium-size businesses.   In this very readable, well-organized book, Susan Hyatt shares tons of insights, case studies and practical advice
sure to inspire companies to do well by doing good.

–David Hessekiel, President, Cause Marketing Forum, Inc.