WEBINAR – Recession Proof Resources: How SMART Nonprofits Design Strategic Partnerships with Businesses

Recession Proof Resources: How SMART Nonprofits Design Strategic Partnerships with Businesses

FOR BUSINESSES:

Recession Proof Business Giving

Strategic Business Philanthropy 101

Business Philanthropy as Guerilla Marketing

Social Responsibility for the Small Business

Social responsibility (or being a good community citizen) and strategic business philanthropy are not just luxuries reserved for the Fortune 500 and Multinationals with proven profit margins. This workshop provides an overview of the five main components of corporate social responsibility (business philosophy and design, and workplace, marketplace, environment/sustainability and community involvement policies and practices) and shows the effective application of each in the small business context to strengthen your bottom line. The workshop will then focus in more depth on leveraging community involvement activities including how to develop effective strategic partnerships with nonprofit organizations to forward your business goals and make a difference in the communities where your employees amd customers live and work.

Other Business Training Topics Available:

• Getting Internal Buy-in for Strategic Business Philanthropy
• Setting Up Your Employee Volunteer Program
• Conducting Business Philanthropy Audits
• Leveraging Your Give Back to Grow Your Business
• Benchmarking and Measuring ROI

FOR NONPROFIT ORGANIZATIONS:

The Nonprofit OdysseyTM: Designing Strategic Partnerships with Businesses

Sustainability for nonprofit organizations has never been a hotter topic – especially in light of current economic conditions in the U.S. Competition for scarce resources is fierce so you need to be even more thoughtful and strategic about how you approach businesses to support your mission and activities. Don’t make the mistake of just asking for a cash donation – in today’s world, many businesses want to be involved in ways beyond checkbook philanthropy sharing their other resources and networks. Many want a hands on experience for their executives and employees so they can see the impact of their investment in the community. Learn ways to have your “ask” stand out in the crowd by:

• learning what businesses seek from nonprofit partnerships,
• clarifying the outcomes you seek from a strategic partnership with a company,
• identifying the assets/value your nonprofit brings to the table as well as the resources you are seeking,
• crafting mutually beneficial activities to strengthen both organizations, and
• selecting companies which are a good fit for your mission.

Don’t miss out on getting the support you need by using outdated approaches to soliciting business donations. Strategic all-win partnerships are the way to go. Come learn how to do them!

Nonprofit OdysseyTM Flyer

Nonprofit OdysseyTM Agenda

“Susan Hyatt is an energetic speaker with a lot of concrete experiences which helped broaden my understanding of corporate nonprofit partnerships. I now have more in depth knowledge on approaching and working with corporations and am really motivated to step out and add local partnerships. Thanks!”

–Nonprofit Director, Iowa Governor’s Conference on Volunteerism, Des Moines, IA

Growing Your Business Partnerships for Long-term Sustainability

Ever get a donation from a business and then wonder why they never gave you anything else? Unfortunately many nonprofits in the swirl of day to day operations forget the need for a customer service mindset concerning their business partners. Don’t let that be you! This workshop will give you tips and strategies for leveraging your business partnerships including:

• packaging and sharing the information you have at your disposal concerning program outcomes via reports that get the attention of company leaders so they can make the case on your behalf in the future,
• how to use your avenues of communication to share the story of your partnerships and increase visibility and support of your business partners among your network of supporters, and
• the elements of effective relationship management with business leaders.

A thank you is a given but just the tip of the iceberg. Come learn about proven strategies and actions that will radically improve the retention rate of your business partnerships! Don’t start from scratch every year to get the support you need.

Other Nonprofit Training Topics Available:

• Measuring the Impact of Business Partnerships
• Performance Measurement for Effective Decision-Making
• Telling Your Story – Getting the Community Support You Need
• Engaging Board Members to Make Your Nonprofit Soar
• Cause Marketing: Profitable Relationships with Businesses

Selected Recent Trainings:

February 2009 Corporation for National and Community Service – AmeriCorps*State Program Officers, Washington, DC. Performance Measurement for GARP (Grant Application Review Process).

October 2008 Alaska State Community Service Commission – AmeriCorps Program Directors Training, Anchorage, AK. AmeriCorps Program Development and Performance Measurement.

September 2008 Corporation for National and Community Service/Project TASC – State Service Commissioner Institute, Washington, DC. Strategic Partnerships with Businesses.

September 2008 Corporation for National and Community Service/Project TASC – State Service Commissioner Institute, Washington, DC. What’s Our Role?: Commissioner Orientation.

July 2008 Kansas Volunteer Commission – AmeriCorps Program Directors Training, Wichita, KS. Performance Measurement: Taking It To the Next Level!

January 2008 Louisiana Serve Commission – New Orleans, LA. State Service Commission: New Commissioner Orientation.

July 2007 The National Conference on Service and Volunteerism – Philadelphia, PA. America’s Service Commissions Commissioner Open Space Technology Forum.

February 2007 Colorado Conference on Volunteerism & Service-Learning. Telling Your Story: Effective Presentations for Resource Development.