Media

Interested in interviewing Susan Hyatt? Please contact sue@suehyatt.com.

Media (click links below for article or release)

2011

10/18/2011 Digital Journal - Winners Announced for Nationally Acclaimed Author Christine Kloser’s First Annual Transformational Author Experience Writing Contest

2/23/2011 Businesses Integrate Philanthropy into Corporate Strategy

2/18/2011 Business Nonprofit CONNECTIONS, Inc. Announces Partnership with 1% for the Planet

2010

12/5/2010 Los Angeles Times | Business. Small businesses find value in charitable giving by Cyndia Zwahlen.

“Giving can be part of marketing.

“Small business shouldn’t be shy about thinking of their giving as a community investment with possible returns in goodwill and new business,” said Susan Hyatt, chief executive of Business Nonprofit Connections Inc. in Denver.

The businesses should be sure that their support is acknowledged by the nonprofits on websites, in newsletters and at events. The goodwill generated can not only attract new customers but also smooth the way for networking with other businesses.”

11/30/2010 Anytime Radio Interview with host, Brad Taylor.

2/9/2010 Business Nonprofit CONNECTIONS Announces “Recession Proof Resources” Training for Nonprofits

2009

3/30/2009 Business Nonprofit CONNECTIONS Announces “Recession Proof Resources” Training for Nonprofits.

2008

12/3/2008 BusinessWeek Small Biz Making Giving Part of Your Business Strategy: Use charitable giving to increase sales, left employee morale – and help out your favorite cause by Amy S. Choi.

“Once you’ve settled on a cause, think about the various nonprofits that support it, and ask which would help you best achieve your business goals. “There is a way to be strategic and get business value out of your giving, and still do it in an authentic way,” says Susan Hyatt, founder of philanthropy consultant Business Nonprofit Connections. Are you trying to raise visibility? In that case, choosing a small organization to which you can become a major benefactor would be a good strategic move. If you’re looking to improve recruitment and retention or to boost morale, canvas employees for their opinions about worthy causes. For those looking to increase sales, it’s worth asking if a nonprofit’s other patrons might be potential clients….

10/2008 Entrepreneur Magazine Keep Giving Back: In a Struggling Economy, Entrepreneurs Get Creative with Philanthropy by Carol Tice. Page 54.

“If you’re short on funds but still want to help out your community, be focused and strategic, making sure the giving you do participate in is impactful and resonates with employees and customers, says Susan Hyatt, a business philanthropy coach. Your company could loan out executives, provide mentoring, donate goods or participate in walkathons. Entrepreneurs can also help charities raise their profile by chairing a fundraiser or serving on the board, which will inspire others to give as well…Says Hyatt, “This economy forces people to be more creative and rethink the best way to support their local communities.”

9/06/2008 Gallery Sells Art with Heart

Not only do business owners feel good by doing good deeds, but also their bottom line can get a boost by strategically aligning with a cause, said Susan A. Hyatt, founder and chief executive of Business Nonprofit Connections Inc., a company in Denver that works with businesses to be more effective in their community involvement.

”If you’re going to buy something and you know a percentage of it is going back, I don’t know about you, but I want to frequent those places,” said Hyatt, author of a book to be published this fall called Business Giving: How Smart Companies Give Back. ” . . . It can help grow the business.”

Business philanthropy also helps boost reputation and visibility by sharing the message: ”Hey, we’re here, and we care about the community,” she said.

Hyatt recommends small businesses take the same approach as Art With Heart: Focus on one cause and think of creative ways to support it.

”I think a lot of times, smaller businesses, especially, take themselves out of it because they think they’re not big enough or cash-rich enough to make a difference,” she said. ” . . . It could be employee time, maybe some cash, maybe product, loaning out a meeting room.”