Wines for Causes at Argonaut Liquor
Argonaut Liquor in Denver publishes Sheila’s eGrapevine with information about current specials and upcoming wine tastings. A friend of mine forwarded me a copy today and of course I immediately noticed they had a section of the eGrapevine called “Giving” which tells customers about their own giving as well as that of wineries they carry in the store. Caught my attention! The March 1st edition included the following:
“Purchase Louis Martini wines during the month of February and the distributor and Argonaut will donate $12 per case to the Women’s Bean Project.” (NOTE: Women’s Bean Project is one of my favorite Denver nonprofits so this definitely caught my attention as a consumer!)
“MacMurray Ranch is donating a portion of their sales to the people of Haiti.” (NOTE: This also caught my eye as I lived and worked on maternal/child nutrition issues in Haiti in the 1980′s…)
“2007 Chévere!: In the southeast corner of the Colchagua Valley lies one of the few actual hillside plantings in all of Chile; the 2007 Chévere! Begins here on its steep and rocky slopes. While Chévere! Is full with the soft and delicious texture we associate with Chilean cabernet, its higher levels of color, tannin, and fruit concentration underscore its hillside origin. This is a delicious wine to serve with pastas, meats, pizza, robust cheeses, and with any other hearty foods.
Was $9.49 with e-mail $6.99
Chevere is a special bottling with a portion of the proceeds going to the Lambi Fund of Haiti. The Lambi Fund’s mission is to assist the popular, democratic movement in Haiti. Its goal is to help strengthen civil society as a necessary foundation of democracy and development. The fund channels financial and other resources to community-based organizations that promote the social and economic empowerment of the Haitian people.”
When I went to the Argonaut website, I was pleasantly surprised to see they have a section, called ArGOOD Center. That page says, “Find out how Argonaut is involved in the community, what charities we support, request a donation and look for great deals in the coupon section.
Also, when you visit our store, please stop by the ArGood Center and see how we are doing our part in the community and how you can help when you purchase certain brands who then donate a percentage of the profits to our selected charities.”
On their charity page, they give a little history, offer a downloadable request form and list some of the nonprofits they have supported – I like this!! It states:
“As you pass by the new building, you will notice the name on the street-facing is Robinson Building, a tribute to the quietly philanthropic family, and Hank Robinson, the big-hearted community advocate and Argonaut founder. Mr. Robinson has always been respectful of the fact that their business has thrived because of the community and has seen to it that being a good neighbor and giving back to the city is an integral part of the Argonaut brand.
If you have a charity or a non-profit event, please download the Donation Request Form and fax back to us. We will be glad to review your request.”
Do you have a section on your website that talks about your business giving? Do you streamline the request process by posting the needed form for nonprofits to fill out to get into your selection process so that it takes less of your time and gives you a place to refer people? This is a great idea with minimal cost and saves a ton of time! I strongly suggest you think about this for your own company.
