Stanley Steemer Gives Back
Every month or so, I get a value pack of advertising postcards in the mail from local businesses. In the last batch, there was the card from Stanley Steemer you see here offering a special on cleaning and committing 5% of the net proceeds as a donation to the Denver Affiliate of Susan G. Komen Race for the Cure using code Pink54149.
The back of the card also indicates that if the special cleaning was not of interest, they would also donate 5% of the proceeds from any other of their cleaning services when providing the coupon code of PinkRSVP.
So, a nice win-win promotion by Stanley Steemer with the tie in to the massive business support during October’s focus on breast cancer. Customers may be moved to action to hire them to do fall cleaning and Susan G. Komen benefits by getting additional dollars, as well. Customers get to feel good that something they would have done anyway is helping make a difference.
Another time though…Stanley Steemer needs to do a better job proofreading – the name of the organization is spelled K-O-M-E-N not K-O-M-A-N. Also, when I went to Stanley Steemer’s website, I could find no mention of this promotion which I think is a missed opportunity for the company. The Denver Susan G. Komen site does mention Stanley Steemer International as one of their Silver Sponsors, however. So good job there!
So make sure your company connects all the dots on your cause marketing promotions, OK?!!
Tags: business giving, cause marketing, Denver, Stanley Steemer, Susan G. Komen Race for the Cure
October 5th, 2009 at 7:38 am
interesting story and good for stanley steemer donating all of this money to a great cause!
I couldn’t help but notice the irony, however, that in the very paragraph where you point out stanley steemer’s typo, you make one of your own. i believe you meant to say “another item though” as opposed to “another time…” these 2 oversights (stanley steemer’s and yours) are perfect examples of how our reliance on spell check often allows us to too-quickly proofread our marketing copy.
anyway, keep up the great work susan!
October 5th, 2009 at 8:25 am
Thanks for the comment…actually I did mean to say “Another time” as I hope that the next time Stanley Steemer does such a huge sponsorship, they check the nonprofit name on all their materials.
I did the Komen Race for the Cure’s walk yesterday here in Denver and as always was blown away by being in the moving swirl of the more than 60,000 people that participated. It is very touching to see all the pink signs on people’s backs – celebrating and memorializing the many women in their lives who have been affected by this disease. Stanley Steemer had a booth in the expo section at the race finish. They were giving away 8 oz bottles of Spot Remover with pink labels – I am looking forward to trying it out!