The Cherry Creek Neiman Marcus in Denver was the sponsor of Fit for the Cure on Friday. September 12.  A little blurb in the paper announced that customers could receive a complimentary fitting in a Wacoal or DKNY bra and Wacoal would donate $2.00 to the Susan G. Komen for the Cure.

I had no luck finding more information on the Wacoal or the Neiman Marcus site.  Neiman’s site under the Company Overview only stated, “Community and Philanthropic Information – Please call us at 214-741-6911 for community and philanthropic queries.”

In my opinion, the involved companies are missing an opportuntiy by not being more transparent and letting people know they are doing this program.

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Tags: breast cancer awareness, business giving, cause marketing, DKNY bras, Neiman Marcus, Susan G. Komen for the Cure, Wacoal

This entry was posted on Sunday, September 14th, 2008 at 9:03 am and is filed under Best Practices. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.