Starbucks and Conservation International
Last week I noticed a chalkboard sign in the Starbucks at REI in Denver announcing that on Earth Day April 22nd, Starbucks was going to donate five cents for each gift card sold that day to Conservation International to support its environmental programming. I made sure to buy my next card that day.
The Conservation International home page lists their partnership with Starbucks to plant trees in the coffee growing region of Chiapas, Mexico. After clicking on “Learn More”, I found out the following. “To ensure that the principles of Earth Day last all year long – Starbucks and CI are joining together with your help to plant trees in the coffee-growing communities of Chiapas, Mexico. This effort will contribute to the protection and restoration of forests, preserve rich biodiversity, and address the critical issue of climate change.”
The website also allowed visitors to: “DONATE NOW: You can support this program with a donation right now. $10 means 10 trees for the Chiapas community.”
The webpage also provided educational information, “Did you know that more than 20% of all carbon dioxide emissions come from the burning and clearing of forests? That’s more than from all of the world’s cars, trucks, SUVs, and trains combined. Starbucks investment in and support for local coffee growers and the communities that help keep forests intact will help ensure that every cup of coffee they brew produces tangible benefits for both local and global communities.”
Tags: cause marketing, Conservation International, gift card promotion, Starbucks
