http://www.businessgivingstrategies.com/2008/01/02/for-benefit-products-product-red/ Tips, Tools and Strategies for Strategic Business Philanthropy Thu, 08 Dec 2011 09:33:57 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://www.businessgivingstrategies.com/2008/01/02/for-benefit-products-product-red/comment-page-1/#comment-7 Susan Hyatt Mon, 07 Jan 2008 22:13:46 +0000 http://businessphilanthropycoach.com/2008/01/02/for-benefit-products-product-red/#comment-7 It would be great if what you are suggesting about companies providing consumers with additional information about their responsible practices generally and about the production/sourcing of the "for benefit" product itself could become an informal industry standard among companies offering "for benefit" products. Maybe giving some details on the packaging or an insert, or at least giving a link to the appropriate section of their website would work. As it is now, consumers have to spend a lot of time trying to figure that out on their own. However, I know from talking to companies that have spent significant effort on their sourcing standards and in fact it is part of their overall brand, like World of Good, importers of Fair Trade handicrafts (http://www.worldofgood.com), it is very difficult to insure absolutely every step happens as responsibly as planned. Still you have a great idea. With the trends in consumer spending, especially among Cultural Creatives, it will be interesting to see how this whole "for benefit" product area continues to develop in the future! It would be great if what you are suggesting about companies providing consumers with additional information about their responsible practices generally and about the production/sourcing of the “for benefit” product itself could become an informal industry standard among companies offering “for benefit” products. Maybe giving some details on the packaging or an insert, or at least giving a link to the appropriate section of their website would work. As it is now, consumers have to spend a lot of time trying to figure that out on their own. However, I know from talking to companies that have spent significant effort on their sourcing standards and in fact it is part of their overall brand, like World of Good, importers of Fair Trade handicrafts (http://www.worldofgood.com), it is very difficult to insure absolutely every step happens as responsibly as planned. Still you have a great idea. With the trends in consumer spending, especially among Cultural Creatives, it will be interesting to see how this whole “for benefit” product area continues to develop in the future!

]]> http://www.businessgivingstrategies.com/2008/01/02/for-benefit-products-product-red/comment-page-1/#comment-6 Natalia Ekberg Mon, 07 Jan 2008 21:53:23 +0000 http://businessphilanthropycoach.com/2008/01/02/for-benefit-products-product-red/#comment-6 GAP Inc. website claims that "our team of more than 90 full-time employees is dedicated to improving conditions in the factories that make our clothes, and the lives of garment workers". But for the companies that produce "for benefit" products I would suggest to communicate their responsible practices if in place along with the products. This practice will eliminate negative perceptions and suspicions. GAP Inc. website claims that “our team of more than 90 full-time employees is dedicated to improving conditions in the factories that make our clothes, and the lives of garment workers”.
But for the companies that produce “for benefit” products I would suggest to communicate their responsible practices if in place along with the products. This practice will eliminate negative perceptions and suspicions.

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