Industry: Beer brewing

Headquarters: Fort Collins, CO

Founder: Jeff and Kim Jordan

Founded: 1991

Markets: Nationwide

Interviewed: Brian Simpson, Media Relations

New Belgium Brewery is an employee-owned regional brewery in Fort Collins, CO. The firm’s best selling brand is Fat Tire, named for the founder’s bike trip through Belgium during which he was inspired to start the company. The firm brews Belgium style beers, which tend to be more heavily spiced and which use more fruit, including more exotic fruit strains. The Belgian brewing process utilized by the firm is arguably a more creative process than English or German styles. One of the great underpinnings of the firm’s culture is that it has many cyclists and many of the employees commute to work on a bicycle.

New Belgium endeavors to be a good corporate citizen through its community involvement. Since New Belgium Brewery’s philanthropy program was established in 1993, the firm has donated one dollar for every barrel produced. Funds from this program are given to four different kinds of causes, including environmental, social, cultural, and drug and alcohol awareness. The funds are distributed regionally based on sales, such that one dollar is donated to a state for each of the barrels sold there. In 2004, the firm donated $350,000 to charitable non-profit organizations nationwide.

New Belgium Brewery

500 Linden St

Fort Collins, CO 80524

www.newbelgium.com  

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Tags: Brian Simpson, corporate philanthropy, New Belgium Brewery

This entry was posted on Saturday, October 27th, 2007 at 12:19 pm and is filed under Company Profile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.