At Macy’s checkout in the Cherry Creek Mall in Denver, I noticed a sign on the counter inviting customers to donate $3.00 to benefit Reading is Fundamental. Macy’s offered a $10 savings pass for future purchases of $50 or more with every $3.00 donation. They added my $3.00 donation onto my purchase price and when I got my receipt I could see both the jacket I had purchased listed as well as the $3.00 donation. Being at the check out like that, it was easy to make the donation – on a $100 purchase it was a small add-on – why not support the effort?

When I went to the Reading is Fundamental website, I found out a bit more. “This summer, Macy’s will give customers the opportunity to make a $3 donation to RIF. Last year, Macy’s raised over $1 million for RIF programs. Learn more about the RIF and Macy’s “Be One for the Books!” partnership.” For more information on Reading is Fundamental, go to: http://www.rif.org or http://www.rif.org/about/partners/macys_beoneforthebooks.mspx. For more information on Macy’s community involvement, go to: http://www1.macys.com/store/about/community/index.jsp

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Tags: Macy's, Reading is Fundamental

This entry was posted on Tuesday, August 14th, 2007 at 4:45 pm and is filed under Best Practices, Business Focus, Company Profile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.