Combining Philanthropic Programs — Unilever brings Children to National Parks
Unilever announced a new program to bring 3000 children to summer classrooms in US National Parks. As part of its 15 year ‘America’s Best Classroom’ (ABC) program, disadvantaged children across the country will be able to participate in youth education and service programs in 14 parks. Unilever has been involved with both the National Park Foundation and the Boys and Girls Clubs of America for many years, and the ‘summer to remember’ bridges these organizations. Unilever took the interesting approach of combining two philanthropic programs to fit its goal to help educate youth by finding the common ground in the mission of the two nonprofits: to link kids to the environment. CEO of the National Park Foundation, Vin Cipolla, stressed in the CSR Wire release that this program is especially important as it helps to ensure that future generations are good stewards of the parks. Unilever is a top consumer products company, and with many family and child oriented products this program is loosely tied to their customer base. The Boys and Girls Clubs of America is instrumental in linking the company initiative to these disadvantaged children as it has nearly 4,000 locations across America. For more information please visit the CSR press releases at: http://www.csrwire.com/PressRelease.php?id=5961 Unilever website: http://www.unileverusa.com/ Boys and Girls Clubs of America: http://www.bgca.org/ National Park Foundation: http://www.nationalparks.org/Home.asp
